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Privacy Policy

1. Introduction

Loot & Lantern (“we,” “us,” or “our”) operates https://www.lootandlantern.com/ (the “Site”), a gaming news and content blog.

This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

2. Who We Are

Loot & Lantern is independently owned and operated.

We control the personal data collected through this website.

3. Information We Collect

A. Information You Provide

We collect personal information you voluntarily provide, including:

  • Email address when subscribing
  • Name (if provided)
  • Information submitted via direct communication

This information is stored securely within our database.

B. Automatically Collected Information

When you visit the Site, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Referring URL
  • General geographic region

4. Analytics & Tracking Technologies

We use analytics tools to understand how visitors use the Site and to improve content performance.

Analytics Providers

We use:

  • Google Analytics (GA4)
  • Tinybird

These services may collect:

  • IP address
  • Device identifiers
  • Browsing behavior
  • Pages visited
  • Session duration

This data is collected through cookies and similar tracking technologies.

Google’s privacy policy can be reviewed at:
https://policies.google.com/privacy

Tinybird’s privacy policy can be reviewed at:
https://www.tinybird.co/legal/privacy

5. Cookies

We use cookies to:

  • Enable core site functionality
  • Analyze traffic and engagement
  • Improve SEO and content strategy
  • Support advertising (if enabled)

Cookies may be placed by:

  • Our Server (essential functionality)
  • Google Analytics
  • Tinybird
  • Future advertising partners (such as Google AdSense)

You may disable cookies through your browser settings. Disabling cookies may affect certain features of the Site.

6. Email Subscriptions

If you subscribe to Loot & Lantern:

  • Your email address is stored securely in our database.
  • We use it to send blog updates, gaming news, and related content.
  • You may unsubscribe at any time via the unsubscribe link in our emails.

We do not sell or rent subscriber data.

7. Advertising (Future Use)

Loot & Lantern may use third-party advertising networks (such as Google AdSense) in the future.

Advertising providers may collect device and browsing information through cookies to deliver personalized or contextual ads.

8. Data Retention

We retain:

  • Subscriber information until you unsubscribe or request deletion
  • Analytics data according to provider retention policies
  • Administrative communications as necessary

9. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Withdraw consent to certain processing activities

To exercise these rights, contact us at:

privacy@lootandlantern.com

10. Children’s Privacy

This Site is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us and we will take appropriate steps to remove such data.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected in the “Last Updated” date above.